View source for Social Media Strategy


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= Objectives =

The objectives are:

{| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1"
|-
| style="width: 10%; font-size: 18px;" | <span style="font-size: 18px;">Matt. 28,19</span>
| style="width: 45%; text-align: center; font-size: 18px;" | <span style="text-align: center; font-size: 18px;">Therefore </span>'''go'''
| style="width: 45%; text-align: center; font-size: 18px;" | <span style="text-align: center; font-size: 18px;">and make</span> '''disciples'''
|- style="vertical-align: top;"
| style="width: 10%; font-size: 14px;" | '''Objectives'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church'''
|- style="vertical-align: top;"
| How?
| 
*make the community aware of the services, groups and activities that CCC is offering
*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
*direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
*make it easy to share the above
*project a dynamic, positive, attractive image of the church
*make public church information accessible
*allow former church members and associates (e.g. missionaries that the church supports) to keep in touch
| 

*make it easier to connect with church members outside the church services
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
*for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
*provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
*promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
*encourage and inspire members
*enhance a sense of community

|}

= Electronic Communication Channels =

== Overview ==

This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:

[[File:Electronic-communication.png|RTENOTITLE]]

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== Objectives and the Channels ==

The following table shows how these objectives could be achieved through new and existing communication channels.

Existing facilities in black and new, proposed ones are in <span style="color: rgb(4, 138, 116);">teal</span>.

{| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1"
|- style="vertical-align: top;"
| style="width: 10%; font-size: 18px;" | Matt. 28,19
| style="width: 45%; text-align: center; font-size: 18px;" | Therefore '''go'''
| style="width: 45%; text-align: center; font-size: 18px;" | and make '''disciples'''
|- style="vertical-align: top;"
| style="width: 10%; font-size: 14px;" | '''Objective'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church'''
|- style="vertical-align: top;"
| '''Facebook'''
| 
<span style="color: rgb(4, 138, 116);">Create a '''Facebook Page''' called "Christ Church Chislehurst" with the following characteristics:</span>
*<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span>
*<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span>
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC website.</span>
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC FB group with joining criteria.</span>
*<span style="color: rgb(4, 138, 116);">Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment.</span>
*<span style="color: rgb(4, 138, 116);">Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.</span>
*<span style="color: rgb(4, 138, 116);">All posts automatically re-published to Twitter and Google+.</span>
*<span style="color: rgb(4, 138, 116);">We encourage everyone, including members, to 'Like' the page so that they get public updates in their timeline.</span>
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor comments and remove inappropriate ones.</span>

| 
<span style="color: rgb(4, 138, 116);">Create a '''Facebook Group''' called "All Regular Members - Christ Church Chislehurst" with the following characteristics:</span>
*<span style="color: rgb(4, 138, 116);">Group members are regular members of CCC.</span>
*<span style="color: rgb(4, 138, 116);">The group and it members will be visible to everyone.</span>
*<span style="color: rgb(4, 138, 116);">Non-members will not see any posts to the group.</span>
*<span style="color: rgb(4, 138, 116);">All members will be able to post.</span>
*<span style="color: rgb(4, 138, 116);">Only church leaders and members of the Welcome Team will be allowed to add/approve new members and existing members.</span>
*<span style="color: rgb(4, 138, 116);">Members are removed when they are no longer regular members of the church.</span>
*<span style="color: rgb(4, 138, 116);">The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.</span>
*<span style="color: rgb(4, 138, 116);">Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.</span>
*<span style="color: rgb(4, 138, 116);">Members of the group will see posts to the group in their newsfeed.</span>
*<span style="color: rgb(4, 138, 116);">Members can contact each other via email by using a group specific email list.</span>
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span>

|- style="vertical-align: top;"
| '''Website'''
| 
Update the website as follow:
*<span style="color: rgb(4, 138, 116);">Add options for sharing to each article content page.</span><br/>
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Include links to Twitter and Facebook page to the header.</span><br/>
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Automatically post all news bulletins and sermon recordings to the Facebook page.</span><br/>
*<span style="color: rgb(4, 138, 116);"></span>Provide general information about the church such as contact details, directions to the church.<br/>
*Provide information on activities and course at CCC including upcoming events.<br/>
*Provide information about services that CCC offer such as wedding, baptims, room hire, etc.<br/>
*Provide news for non-members.<br/>

| 
Update the website as follow: <span style="color: rgb(4, 138, 116);">Allow signing up to the weekly newsletter via the website?</span>
*<span style="color: rgb(4, 138, 116);"></span>Provide news for the church members
*Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
*Listing opportunities for voluneering.
*Making it easy to support the church financially with donations.

|- style="vertical-align: top;"
| '''Twitter'''
| <span style="color: rgb(4, 138, 116);">Create Twitter account to automatically "Tweet" all posts to the Facebook Page.</span>
| 
Nothing as Twitter messages are public only.

|- style="vertical-align: top;"
| '''YouTube'''
| <span style="color: rgb(4, 138, 116);">Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.</span>
| 
Nothing as YouTube video are public only.

|- style="vertical-align: top;"
| '''Google+'''
| 
<span style="color: rgb(4, 138, 116);">Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:</span>
*<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span>
*<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span>
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC website.</span>
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC FB group with joining criteria.</span>
*<span style="color: rgb(4, 138, 116);">Once Google make it possible, publish posts to the Facebook Page automatically on Google+</span>

| 
Nothing (for now) as much more church members are on Facebook.

|- style="vertical-align: top;"
| '''Emails'''
| 
Send emails to people who signed up for emails about CCC events or other relevant information.

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| 
Create and maintain an email list of church members to:
*send weekly newsletter emails created from articles posted on the website.
*communicate inportant information to all church members.

|-
| '''SMS'''
| TBC
| TBC
|}

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== Channel Usage ==

The following table shows how the new and existing communication channels could be used for different types of information:

{| style="width: 100%;" border="1"
|-
| align="center" style="font-size: 16px;" | <br/>
| align="center" style="font-size: 16px;" colspan="3" | '''Public Channels'''
| align="center" style="font-size: 16px;" colspan="3" | '''Regular Member Channels'''
|-
| '''Information Types'''
| <p style="text-align: center;">'''Website<br/>(republished to RSS)'''</p>
| <p style="text-align: center;">'''Facebook Page<br/>(republish to Twitter and Google+)'''</p>
| style="text-align: center;" | '''YouTube Channel'''
| style="text-align: center;" | '''Email'''
| style="text-align: center;" | '''SMS'''
| style="text-align: center;" | '''Facebook Group'''
|-
| '''Monthly Newsletters'''
| Yes
| Yes (republished from website)
| No
| No
| No
| Yes (republished from website)
|-
| '''Noticesheets'''
| Yes
| Yes (republished from website)
| No
| No
| No
| Yes (republished from website)
|-
| '''Sermon recordings'''
| Yes
| Yes (republished from website)
| Yes (if video)
| No
| No
| Yes (republished from website)
|-
| '''News bulletins'''
| Yes
| Yes (republished from website)
| No
| Yes (Weekly only)
| No
| Yes (republished from website)
|-
| '''Contact us/Find us'''
| Yes
| Yes
| No
| No
| No
| No
|-
| '''Directory'''
| Yes
| No (but linked)
| No
| No
| No
| No (republished from website)
|-
| '''Activities/Courses'''
| Yes
| No (but linked)
| No
| No
| No
| No
|-
| '''General resources'''
| Yes
| No
| No
| No
| No
| No
|-
| '''Major public events/evangelistic courses'''
| Yes
| Yes
| No
| Yes
| No
| Yes
|-
| '''Regular course activity events'''
| Yes
| No
| No
| No
| No
| No
|-
| '''Giving Back information'''
| Yes
| No
| No
| No
| No
| No
|-
| '''Fund raising'''
| Yes
| Yes
| No
| Yes
| No
| Yes
|-
| '''Prayer requests'''
| No
| No
| No
| No
| Yes
| Yes
|-
| '''Church internal events'''
| No
| No
| No
| Yes
| No
| Yes
|-
| '''Requests for advice or help'''
| No
| No
| No
| No
| No
| Yes
|-
| '''Inspiring posts'''
| No
| Yes
| No
| Yes (Weekly only)
| No
| Yes
|-
| '''Disciplining/encouraging posts'''
| No
| No
| No
| Yes?
| No
| Yes
|-
| '''Leadership/staff comm. to all members'''
| No
| No
| No
| Yes
| No
| Yes
|-
| '''Urgent messages to all members'''
| No
| No
| No
| Yes
| Yes
| Yes
|}

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