Difference between revisions of "Social Media Strategy"
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= Objectives = | = Objectives = | ||
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The objectives are: | The objectives are: | ||
| − | {| border=" | + | {| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1" |
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| − | | style="width:10%;font-size: | + | | style="width: 10%; font-size: 18px;" | <span style="font-size: 18px;">Matt. 28,19</span> |
| − | | style="width:45%;font-size: | + | | style="width: 45%; text-align: center; font-size: 18px;" | <span style="text-align: center; font-size: 18px;">Therefore </span>'''go''' |
| − | | style="width:45%;font-size: | + | | style="width: 45%; text-align: center; font-size: 18px;" | <span style="text-align: center; font-size: 18px;">and make</span> '''disciples''' |
| − | |- style="vertical-align:top" | + | |- style="vertical-align: top;" |
| + | | style="width: 10%; font-size: 14px;" | '''Objectives''' | ||
| + | | style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community''' | ||
| + | | style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church''' | ||
| + | |- style="vertical-align: top;" | ||
| How? | | How? | ||
| | | | ||
| + | *make the community aware of the services, groups and activities that CCC is offering | ||
| + | *spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc. | ||
| + | *direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries. | ||
| + | *make it easy to share the above | ||
| + | *project a dynamic, positive, attractive image of the church | ||
| + | *make public church information accessible | ||
| + | *allow former church members and associates (e.g. missionaries that the church supports) to keep in touch | ||
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*make it easier to connect with church members outside the church services | *make it easier to connect with church members outside the church services | ||
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery." | *make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery." | ||
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*provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?" | *provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?" | ||
*promote Christian resources that help people grow in their faith, e.g. Sermon Series reading | *promote Christian resources that help people grow in their faith, e.g. Sermon Series reading | ||
| − | *encourage and inspire members | + | *encourage, challange and inspire members |
*enhance a sense of community | *enhance a sense of community | ||
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This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed: | This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed: | ||
| − | [[File:Electronic-communication.png]] | + | [[File:Electronic-communication.png|RTENOTITLE]] |
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== Objectives and the Channels == | == Objectives and the Channels == | ||
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The following table shows how these objectives could be achieved through new and existing communication channels. | The following table shows how these objectives could be achieved through new and existing communication channels. | ||
| − | Existing facilities in black and new, proposed ones are in <span style="color: | + | Existing facilities in black and new, proposed ones are in <span style="color: rgb(4, 138, 116);">teal</span>. |
| − | {| border="1" cellspacing="1" cellpadding="1" style="width: | + | {| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1" |
| − | |- style="vertical-align:top" | + | |- style="vertical-align: top;" |
| − | | style="width:10%;font-size: | + | | style="width: 10%; font-size: 18px;" | Matt. 28,19 |
| − | | style="width:45%;font-size: | + | | style="width: 45%; text-align: center; font-size: 18px;" | Therefore '''go''' |
| − | | style="width:45%;font-size: | + | | style="width: 45%; text-align: center; font-size: 18px;" | and make '''disciples''' |
| − | |- style="vertical-align:top" | + | |- style="vertical-align: top;" |
| + | | style="width: 10%; font-size: 14px;" | '''Objective''' | ||
| + | | style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community''' | ||
| + | | style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church''' | ||
| + | |- style="vertical-align: top;" | ||
| '''Facebook''' | | '''Facebook''' | ||
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| − | <span style="color: | + | <span style="color: rgb(4, 138, 116);">Create a '''Facebook Page''' called "Christ Church Chislehurst" with the following characteristics:</span> |
| + | *<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">A clear link to the CCC website.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">A clear link to the CCC FB group with joining criteria.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">All posts automatically re-published to Twitter and Google+.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">We encourage everyone, including members, to 'Like' the page so that they get public updates in their timeline.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor comments and remove inappropriate ones.</span> | ||
| − | *<span style="color: | + | | |
| − | *<span style="color: | + | <span style="color: rgb(4, 138, 116);">Create a '''Facebook Group''' called "All Regular Members - Christ Church Chislehurst" with the following characteristics:</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">Group members are regular members of CCC.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">The group and it members will be visible to everyone.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">Non-members will not see any posts to the group.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">All members will be able to post.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">Only church leaders and members of the Welcome Team will be allowed to add/approve new members and existing members.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">Members are removed when they are no longer regular members of the church.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.</span> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);">Members of the group will see posts to the group in their newsfeed.</span> |
| + | *<span style="color: rgb(4, 138, 116);">Members can contact each other via email by using a group specific email list.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span> | ||
| + | |- style="vertical-align: top;" | ||
| + | | '''Website''' | ||
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| − | + | Update the website as follow: | |
| − | + | *<span style="color: rgb(4, 138, 116);">Add options for sharing to each article content page.</span><br/> | |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Include links to Twitter and Facebook page to the header.</span><br/> |
| − | *<span style="color: | + | *<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Automatically post all news bulletins and sermon recordings to the Facebook page.</span><br/> |
| − | + | *<span style="color: rgb(4, 138, 116);"></span>Provide general information about the church such as contact details, directions to the church.<br/> | |
| − | *<span style="color: | + | *Provide information on activities and course at CCC including upcoming events.<br/> |
| − | + | *Provide information about services that CCC offer such as wedding, baptims, room hire, etc.<br/> | |
| − | *<span style="color: | + | *Provide news for non-members.<br/> |
| − | * | ||
| − | * | ||
| − | * | ||
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| − | + | Update the website as follow: <span style="color: rgb(4, 138, 116);">Allow signing up to the weekly newsletter via the website?</span> | |
| − | *Provide news for the church members | + | *<span style="color: rgb(4, 138, 116);"></span>Provide news for the church members |
*Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role. | *Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role. | ||
*Listing opportunities for voluneering. | *Listing opportunities for voluneering. | ||
*Making it easy to support the church financially with donations. | *Making it easy to support the church financially with donations. | ||
| + | |- style="vertical-align: top;" | ||
| + | | '''Twitter''' | ||
| + | | <span style="color: rgb(4, 138, 116);">Create Twitter account to automatically "Tweet" all posts to the Facebook Page.</span> | ||
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| − | + | Nothing as Twitter messages are public only. | |
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| − | |- style="vertical-align:top" | + | |- style="vertical-align: top;" |
| − | | ''' | + | | '''YouTube''' |
| − | | | + | | <span style="color: rgb(4, 138, 116);">Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.</span> |
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| − | + | Nothing as YouTube video are public only. | |
| − | |- style="vertical-align:top | + | |- style="vertical-align: top;" |
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| '''Google+''' | | '''Google+''' | ||
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| − | <span style="color: | + | <span style="color: rgb(4, 138, 116);">Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:</span> |
| + | *<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">A clear link to the CCC website.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">A clear link to the CCC FB group with joining criteria.</span> | ||
| + | *<span style="color: rgb(4, 138, 116);">Once Google make it possible, publish posts to the Facebook Page automatically on Google+</span> | ||
| − | + | | | |
| − | + | Nothing (for now) as much more church members are on Facebook. | |
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| − | |- style="vertical-align:top" | + | |- style="vertical-align: top;" |
| '''Emails''' | | '''Emails''' | ||
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| + | Send emails to people who signed up for emails about CCC events or other relevant information. | ||
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Create and maintain an email list of church members to: | Create and maintain an email list of church members to: | ||
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*send weekly newsletter emails created from articles posted on the website. | *send weekly newsletter emails created from articles posted on the website. | ||
| − | *communicate inportant information to | + | *communicate inportant information to all church members. |
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| '''SMS''' | | '''SMS''' | ||
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| TBC | | TBC | ||
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== Channel Usage == | == Channel Usage == | ||
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The following table shows how the new and existing communication channels could be used for different types of information: | The following table shows how the new and existing communication channels could be used for different types of information: | ||
| − | {| | + | {| style="width: 100%;" border="1" |
|- | |- | ||
| − | | align="center" style="font-size:16px" | <br/> | + | | align="center" style="font-size: 16px;" | <br/> |
| − | | align="center | + | | align="center" style="font-size: 16px;" colspan="3" | '''Public Channels''' |
| − | | align="center | + | | align="center" style="font-size: 16px;" colspan="3" | '''Regular Member Channels''' |
|- | |- | ||
| '''Information Types''' | | '''Information Types''' | ||
| − | | <p style="text-align: center;">'''Website<br/>( | + | | <p style="text-align: center;">'''Website<br/>(republishing to RSS)'''</p> |
| − | | <p style="text-align: center;">'''Facebook Page<br/>( | + | | <p style="text-align: center;">'''Facebook Page<br/>(republishing to Twitter)'''</p> |
| style="text-align: center;" | '''YouTube Channel''' | | style="text-align: center;" | '''YouTube Channel''' | ||
| style="text-align: center;" | '''Email''' | | style="text-align: center;" | '''Email''' | ||
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| '''Monthly Newsletters''' | | '''Monthly Newsletters''' | ||
| Yes | | Yes | ||
| − | | | + | | No |
| No | | No | ||
| No | | No | ||
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| '''Noticesheets''' | | '''Noticesheets''' | ||
| Yes | | Yes | ||
| − | | | + | | No |
| No | | No | ||
| No | | No | ||
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| No | | No | ||
| No | | No | ||
| − | | No | + | | No |
|- | |- | ||
| '''Activities/Courses''' | | '''Activities/Courses''' | ||
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| Yes | | Yes | ||
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Latest revision as of 20:52, 30 July 2012
Contents
Objectives
The objectives are:
| Matt. 28,19 | Therefore go | and make disciples |
| Objectives | Reach out to the wider community | Create a trusted online community for the whole church |
| How? |
|
|
Electronic Communication Channels
Overview
This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:
Objectives and the Channels
The following table shows how these objectives could be achieved through new and existing communication channels.
Existing facilities in black and new, proposed ones are in teal.
| Matt. 28,19 | Therefore go | and make disciples |
| Objective | Reach out to the wider community | Create a trusted online community for the whole church |
|
Create a Facebook Page called "Christ Church Chislehurst" with the following characteristics:
|
Create a Facebook Group called "All Regular Members - Christ Church Chislehurst" with the following characteristics:
| |
| Website |
Update the website as follow:
|
Update the website as follow: Allow signing up to the weekly newsletter via the website?
|
| Create Twitter account to automatically "Tweet" all posts to the Facebook Page. |
Nothing as Twitter messages are public only. | |
| YouTube | Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services. |
Nothing as YouTube video are public only. |
| Google+ |
Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:
|
Nothing (for now) as much more church members are on Facebook. |
| Emails |
Send emails to people who signed up for emails about CCC events or other relevant information.
|
Create and maintain an email list of church members to:
|
| SMS | TBC | TBC |
Channel Usage
The following table shows how the new and existing communication channels could be used for different types of information:
| Public Channels | Regular Member Channels | |||||
| Information Types | Website |
Facebook Page |
YouTube Channel | SMS | Facebook Group | |
| Monthly Newsletters | Yes | No | No | No | No | Yes (republished from website) |
| Noticesheets | Yes | No | No | No | No | Yes (republished from website) |
| Sermon recordings | Yes | Yes (republished from website) | Yes (if video) | No | No | Yes (republished from website) |
| News bulletins | Yes | Yes (republished from website) | No | Yes (Weekly only) | No | Yes (republished from website) |
| Contact us/Find us | Yes | Yes | No | No | No | No |
| Directory | Yes | No (but linked) | No | No | No | No |
| Activities/Courses | Yes | No (but linked) | No | No | No | No |
| General resources | Yes | No | No | No | No | No |
| Major public events/evangelistic courses | Yes | Yes | No | Yes | No | Yes |
| Regular course activity events | Yes | No | No | No | No | No |
| Giving Back information | Yes | No | No | No | No | No |
| Fund raising | Yes | Yes | No | Yes | No | Yes |
| Prayer requests | No | No | No | No | Yes | Yes |
| Church internal events | No | No | No | Yes | No | Yes |
| Requests for advice or help | No | No | No | No | No | Yes |
| Inspiring posts | No | Yes | No | Yes (Weekly only) | No | Yes |
| Disciplining/encouraging posts | No | No | No | Yes? | No | Yes |
| Leadership/staff comm. to all members | No | No | No | Yes | No | Yes |
| Urgent messages to all members | No | No | No | Yes | Yes | Yes |
