Difference between revisions of "Social Media Strategy"

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= Objectives =
 
= Objectives =
 +
 
The objectives are:
 
The objectives are:
  
−
{| border="0" cellspacing="1" cellpadding="1" style="width: 100%;vertical-align:top"
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{| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1"
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|- style="vertical-align:top"
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|-
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| style="width:10%;font-size: 16px" | '''Objectives'''
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| style="width: 10%; font-size: 18px;" | <span style="font-size: 18px;">Matt. 28,19</span>
−
| style="width:45%;font-size: 16px" | '''Create a trusted online community for the whole church'''
+
| style="width: 45%; text-align: center; font-size: 18px;" | <span style="text-align: center; font-size: 18px;">Therefore </span>'''go'''
−
| style="width:45%;font-size: 16px" | '''Draw the wider community to the church'''
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| style="width: 45%; text-align: center; font-size: 18px;" | <span style="text-align: center; font-size: 18px;">and make</span> '''disciples'''
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 +
| style="width: 10%; font-size: 14px;" | '''Objectives'''
 +
| style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community'''
 +
| style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church'''
 +
|- style="vertical-align: top;"
 
| How?
 
| How?
 
|  
 
|  
 +
*make the community aware of the services, groups and activities that CCC is offering
 +
*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
 +
*direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
 +
*make it easy to share the above
 +
*project a dynamic, positive, attractive image of the church
 +
*make public church information accessible
 +
*allow former church members and associates (e.g. missionaries that the church supports) to keep in touch
 +
|
 +
 
*make it easier to connect with church members outside the church services
 
*make it easier to connect with church members outside the church services
 
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
 
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
Line 15: Line 33:
 
*provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
 
*provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
 
*promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
 
*promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
−
*encourage and inspire members
+
*encourage, challange and inspire members
 
*enhance a sense of community
 
*enhance a sense of community
−
 
−
|
 
−
*make the community aware of the services, groups and activities that CCC is offering
 
−
*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
 
−
*direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
 
−
*make it easy to share the above
 
−
*project a dynamic, positive, attractive image of the church
 
−
*make public church information accessible
 
  
 
|}
 
|}
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This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:
 
This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:
  
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[[File:Electronic-communication.png]]
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[[File:Electronic-communication.png|RTENOTITLE]]
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 +
<br/>
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 +
<br/>
  
 +
<br/>
  
 +
<br/>
  
 
== Objectives and the Channels ==
 
== Objectives and the Channels ==
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The following table shows how these objectives could be achieved through new and existing communication channels.
 
The following table shows how these objectives could be achieved through new and existing communication channels.
  
−
Existing facilities in black and new, proposed ones are in <span style="color:#048a74;">teal</span>.
+
Existing facilities in black and new, proposed ones are in <span style="color: rgb(4, 138, 116);">teal</span>.
  
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{| border="1" cellspacing="1" cellpadding="1" style="width: 100%;vertical-align:top"
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{| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1"
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|- style="vertical-align:top"
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|- style="vertical-align: top;"
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| style="width:10%;font-size: 16px" | '''Channels'''
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| style="width: 10%; font-size: 18px;" | Matt. 28,19
−
| style="width:45%;font-size: 16px" | '''Reach out to the wider community'''
+
| style="width: 45%; text-align: center; font-size: 18px;" | Therefore '''go'''
−
| style="width:45%;font-size: 16px" | '''Create a trusted online community for the whole church'''
+
| style="width: 45%; text-align: center; font-size: 18px;" | and make '''disciples'''
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 +
| style="width: 10%; font-size: 14px;" | '''Objective'''
 +
| style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community'''
 +
| style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church'''
 +
|- style="vertical-align: top;"
 
| '''Facebook'''
 
| '''Facebook'''
 
|  
 
|  
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*<span style="color: rgb(4, 138, 116);">Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.</span>
 
*<span style="color: rgb(4, 138, 116);">Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.</span>
 
*<span style="color: rgb(4, 138, 116);">All posts automatically re-published to Twitter and Google+.</span>
 
*<span style="color: rgb(4, 138, 116);">All posts automatically re-published to Twitter and Google+.</span>
−
*<span style="color: rgb(4, 138, 116);">We encourage everyone, incl. members, to Like the page so that they get public updates in their timeline.</span>
+
*<span style="color: rgb(4, 138, 116);">We encourage everyone, including members, to 'Like' the page so that they get public updates in their timeline.</span>
−
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor comments, remove inappropriate ones and notify the respecti</span>
+
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor comments and remove inappropriate ones.</span>
  
 
|  
 
|  
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*<span style="color: rgb(4, 138, 116);">Non-members will not see any posts to the group.</span>
 
*<span style="color: rgb(4, 138, 116);">Non-members will not see any posts to the group.</span>
 
*<span style="color: rgb(4, 138, 116);">All members will be able to post.</span>
 
*<span style="color: rgb(4, 138, 116);">All members will be able to post.</span>
−
*<span style="color: rgb(4, 138, 116);">Only church leaders and members of the Welcome Team will be allowed add/approve new members and existing members.</span>
+
*<span style="color: rgb(4, 138, 116);">Only church leaders and members of the Welcome Team will be allowed to add/approve new members and existing members.</span>
−
*<span style="color: rgb(4, 138, 116);">Members are remove when they no longer are regular members of the church.</span>
+
*<span style="color: rgb(4, 138, 116);">Members are removed when they are no longer regular members of the church.</span>
 
*<span style="color: rgb(4, 138, 116);">The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.</span>
 
*<span style="color: rgb(4, 138, 116);">The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.</span>
 
*<span style="color: rgb(4, 138, 116);">Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.</span>
 
*<span style="color: rgb(4, 138, 116);">Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.</span>
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*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span>
 
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span>
  
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 
| '''Website'''
 
| '''Website'''
−
| *<span style="color: rgb(4, 138, 116);">Add options for sharing to each article content page.</span>
+
|  
 +
Update the website as follow:
 +
*<span style="color: rgb(4, 138, 116);">Add options for sharing to each article content page.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Include links to Twitter and Facebook page to the header.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Include links to Twitter and Facebook page to the header.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Automatically post all news bulletins and sermon recordings to the Facebook page.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Automatically post all news bulletins and sermon recordings to the Facebook page.</span><br/>
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*Provide information on activities and course at CCC including upcoming events.<br/>
 
*Provide information on activities and course at CCC including upcoming events.<br/>
 
*Provide information about services that CCC offer such as wedding, baptims, room hire, etc.<br/>
 
*Provide information about services that CCC offer such as wedding, baptims, room hire, etc.<br/>
−
*Provide news for non-members.
+
*Provide news for non-members.<br/>
  
−
| *<span style="color: rgb(4, 138, 116);">Allow signing up to the weekly newsletter via the website?</span>*Provide news for the church members
+
|  
 +
Update the website as follow: <span style="color: rgb(4, 138, 116);">Allow signing up to the weekly newsletter via the website?</span>
 +
*<span style="color: rgb(4, 138, 116);"></span>Provide news for the church members
 
*Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
 
*Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
 
*Listing opportunities for voluneering.
 
*Listing opportunities for voluneering.
 
*Making it easy to support the church financially with donations.
 
*Making it easy to support the church financially with donations.
  
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 
| '''Twitter'''
 
| '''Twitter'''
−
| <span style="color: rgb(4, 138, 116);">Create </span>'''Twitter account'''<span style="color: rgb(4, 138, 116);"> to automatically "Tweet" all posts to the Facebook Page.</span>
+
| <span style="color: rgb(4, 138, 116);">Create Twitter account to automatically "Tweet" all posts to the Facebook Page.</span>
 
|  
 
|  
 
Nothing as Twitter messages are public only.
 
Nothing as Twitter messages are public only.
  
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 
| '''YouTube'''
 
| '''YouTube'''
−
| <span style="color: rgb(4, 138, 116);">Create a </span>'''YouTube Channel'''<span style="color: rgb(4, 138, 116);"> to publish video recordings that are longer than the Facebook limit, for example recordings of services.</span>
+
| <span style="color: rgb(4, 138, 116);">Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.</span>
 
|  
 
|  
 
Nothing as YouTube video are public only.
 
Nothing as YouTube video are public only.
  
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 
| '''Google+'''
 
| '''Google+'''
 
|  
 
|  
−
<span style="color: rgb(4, 138, 116);">Create a </span>'''Google+ Page'''<span style="color: rgb(4, 138, 116);"> called "Christ Church Chislehurst" with the following characteristics:</span>
+
<span style="color: rgb(4, 138, 116);">Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:</span>
 
*<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span>
 
*<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span>
 
*<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span>
 
*<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span>
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Nothing (for now) as much more church members are on Facebook.
 
Nothing (for now) as much more church members are on Facebook.
  
−
|- style="vertical-align:top"
+
|- style="vertical-align: top;"
 
| '''Emails'''
 
| '''Emails'''
 
|  
 
|  
−
Send emails to people how signed up for emails about CCC events or other relevant information.
+
Send emails to people who signed up for emails about CCC events or other relevant information.
  
 
<br/>
 
<br/>
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Create and maintain an email list of church members to:
 
Create and maintain an email list of church members to:
 
*send weekly newsletter emails created from articles posted on the website.
 
*send weekly newsletter emails created from articles posted on the website.
−
*communicate inportant information to the all church members.
+
*communicate inportant information to all church members.
  
 
|-
 
|-
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<br/>
 
<br/>
 +
 +
  
 
== Channel Usage ==
 
== Channel Usage ==
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The following table shows how the new and existing communication channels could be used for different types of information:
 
The following table shows how the new and existing communication channels could be used for different types of information:
  
−
{| border="1" style="width: 100%;"
+
{| style="width: 100%;" border="1"
 
|-
 
|-
−
| align="center" style="font-size:16px" | <br/>
+
| align="center" style="font-size: 16px;" | <br/>
−
| align="center" colspan="3" style="font-size:16px" | '''Public Channels'''
+
| align="center" style="font-size: 16px;" colspan="3" | '''Public Channels'''
−
| align="center" colspan="3" style="font-size:16px" | '''Regular Member Channels'''
+
| align="center" style="font-size: 16px;" colspan="3" | '''Regular Member Channels'''
 
|-
 
|-
 
| '''Information Types'''
 
| '''Information Types'''
−
| <p style="text-align: center;">'''Website<br/>(republished to RSS)'''</p>
+
| <p style="text-align: center;">'''Website<br/>(republishing to RSS)'''</p>
−
| <p style="text-align: center;">'''Facebook Page<br/>(republish to Twitter and Google+)'''</p>
+
| <p style="text-align: center;">'''Facebook Page<br/>(republishing to Twitter)'''</p>
 
| style="text-align: center;" | '''YouTube Channel'''
 
| style="text-align: center;" | '''YouTube Channel'''
 
| style="text-align: center;" | '''Email'''
 
| style="text-align: center;" | '''Email'''
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| '''Monthly Newsletters'''
 
| '''Monthly Newsletters'''
 
| Yes
 
| Yes
−
| Yes (republished from website)
+
| No
 
| No
 
| No
 
| No
 
| No
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| '''Noticesheets'''
 
| '''Noticesheets'''
 
| Yes
 
| Yes
−
| Yes (republished from website)
+
| No
 
| No
 
| No
 
| No
 
| No
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| No
 
| No
 
| No
 
| No
−
| No (republished from website)
+
| No
 
|-
 
|-
 
| '''Activities/Courses'''
 
| '''Activities/Courses'''
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| Yes
 
| Yes
 
|}
 
|}
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 +
<br/>

Latest revision as of 20:52, 30 July 2012



Objectives

The objectives are:

Matt. 28,19 Therefore go and make disciples
Objectives Reach out to the wider community Create a trusted online community for the whole church
How?
  • make the community aware of the services, groups and activities that CCC is offering
  • spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
  • direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
  • make it easy to share the above
  • project a dynamic, positive, attractive image of the church
  • make public church information accessible
  • allow former church members and associates (e.g. missionaries that the church supports) to keep in touch
  • make it easier to connect with church members outside the church services
  • make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
  • for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
  • provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
  • promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
  • encourage, challange and inspire members
  • enhance a sense of community

Electronic Communication Channels

Overview

This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:

RTENOTITLE





Objectives and the Channels

The following table shows how these objectives could be achieved through new and existing communication channels.

Existing facilities in black and new, proposed ones are in teal.

Matt. 28,19 Therefore go and make disciples
Objective Reach out to the wider community Create a trusted online community for the whole church
Facebook

Create a Facebook Page called "Christ Church Chislehurst" with the following characteristics:

  • It is freely publicly accessible.
  • It contains most of the general information about the church such as photos, location, contact details.
  • A clear link to the CCC website.
  • A clear link to the CCC FB group with joining criteria.
  • Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment.
  • Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.
  • All posts automatically re-published to Twitter and Google+.
  • We encourage everyone, including members, to 'Like' the page so that they get public updates in their timeline.
  • An authorised group of members will regularly monitor comments and remove inappropriate ones.

Create a Facebook Group called "All Regular Members - Christ Church Chislehurst" with the following characteristics:

  • Group members are regular members of CCC.
  • The group and it members will be visible to everyone.
  • Non-members will not see any posts to the group.
  • All members will be able to post.
  • Only church leaders and members of the Welcome Team will be allowed to add/approve new members and existing members.
  • Members are removed when they are no longer regular members of the church.
  • The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.
  • Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.
  • Members of the group will see posts to the group in their newsfeed.
  • Members can contact each other via email by using a group specific email list.
  • An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.
Website

Update the website as follow:

  • Add options for sharing to each article content page.
  • Include links to Twitter and Facebook page to the header.
  • Automatically post all news bulletins and sermon recordings to the Facebook page.
  • Provide general information about the church such as contact details, directions to the church.
  • Provide information on activities and course at CCC including upcoming events.
  • Provide information about services that CCC offer such as wedding, baptims, room hire, etc.
  • Provide news for non-members.

Update the website as follow: Allow signing up to the weekly newsletter via the website?

  • Provide news for the church members
  • Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
  • Listing opportunities for voluneering.
  • Making it easy to support the church financially with donations.
Twitter Create Twitter account to automatically "Tweet" all posts to the Facebook Page.

Nothing as Twitter messages are public only.

YouTube Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.

Nothing as YouTube video are public only.

Google+

Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:

  • It is freely publicly accessible.
  • It contains most of the general information about the church such as photos, location, contact details.
  • A clear link to the CCC website.
  • A clear link to the CCC FB group with joining criteria.
  • Once Google make it possible, publish posts to the Facebook Page automatically on Google+

Nothing (for now) as much more church members are on Facebook.

Emails

Send emails to people who signed up for emails about CCC events or other relevant information.


Create and maintain an email list of church members to:

  • send weekly newsletter emails created from articles posted on the website.
  • communicate inportant information to all church members.
SMS TBC TBC



Channel Usage

The following table shows how the new and existing communication channels could be used for different types of information:


Public Channels Regular Member Channels
Information Types

Website
(republishing to RSS)

Facebook Page
(republishing to Twitter)

 YouTube Channel Email SMS Facebook Group
Monthly Newsletters Yes No No No No Yes (republished from website)
Noticesheets Yes No No No No Yes (republished from website)
Sermon recordings Yes Yes (republished from website) Yes (if video) No No Yes (republished from website)
News bulletins Yes Yes (republished from website) No Yes (Weekly only) No Yes (republished from website)
Contact us/Find us Yes Yes No No No No
Directory Yes No (but linked) No No No No
Activities/Courses Yes No (but linked) No No No No
General resources Yes No No No No No
Major public events/evangelistic courses Yes Yes No Yes No Yes
Regular course activity events Yes No No No No No
Giving Back information Yes No No No No No
Fund raising Yes Yes No Yes No Yes
Prayer requests No No No No Yes Yes
Church internal events No No No Yes No Yes
Requests for advice or help No No No No No Yes
Inspiring posts No Yes No Yes (Weekly only) No Yes
Disciplining/encouraging posts No No No Yes? No Yes
Leadership/staff comm. to all members No No No Yes No Yes
Urgent messages to all members No No No Yes Yes Yes


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