Social Media Strategy

The objectives are:

1. To create a trusted online community for the whole church
2. To draw the wider community to the church

These objectives are detailed below:

Objectives	Create a trusted online community for the whole church	Draw the wider community to the church
How?	make it easier to connect with church members outside the church services make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery." for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December." provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?" promote Christian resources that help people grow in their faith, e.g. Sermon Series reading encourage and inspire members enhance a sense of community	make the community aware of the services, groups and activities that CCC is offering spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc. direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries. make it easy to share the above project a dynamic, positive, attractive image of the church make public church information accessible
Facebook	Create a Facebook Group called "All Regular Members - Christ Church Chislehurst" with the following characteristics: Group members are regular members of CCC. The group and it members will be visible to everyone. Non-members will not see any posts to the group. All members will be able to post. Only church leaders and members of the Welcome Team will be allowed add/approve new members and existing members. Members are remove when they no longer are regular members of the church. The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts. Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests. Members of the group will see posts to the group in their newsfeed. Members can contact each other via email by using a group specific email list.	Create a Facebook Page called "Christ Church Chislehurst" with the following characteristics: It is freely publicly accessible. It contains most of the general information about the church such as photos, location, contact details. A clear link to the CCC website. A clear link to the CCC FB group with joining criteria. Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment. Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons. All posts automatically re-published to Twitter and Google+. We encourage everyone, incl. members, to Like the page so that they get public updates in their timeline.
Website	Allow signing up to the weekly newsletter via the website?	Add options for sharing to each article content page. Include links to Twitter and Facebook page to the header