Difference between revisions of "Social Media Strategy"

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(→‎Detail)
(→‎Electronic Communication Channels)
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[[File:Electronic-communication.png]]
 
[[File:Electronic-communication.png]]
  
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== Detail ==
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== Objectives and the Channels ==
  
 
The following table shows how these objectives could be achieved through new and existing communication channels.
 
The following table shows how these objectives could be achieved through new and existing communication channels.
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*<span style="color:#048a74;">All posts automatically re-published to Twitter and Google+.</span>
 
*<span style="color:#048a74;">All posts automatically re-published to Twitter and Google+.</span>
 
*<span style="color:#048a74;">We encourage everyone, incl. members, to Like the page so that they get public updates in their timeline.</span>
 
*<span style="color:#048a74;">We encourage everyone, incl. members, to Like the page so that they get public updates in their timeline.</span>
−
*<span style="color:#048a74;"></span><span style="color: rgb(4, 138, 116); ">An authorised group of members will regularly monitor comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span>
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*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span>
  
 
|- style="vertical-align:top"
 
|- style="vertical-align:top"
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| Send emails to people how signed up for emails about CCC events or other relevant information.
 
| Send emails to people how signed up for emails about CCC events or other relevant information.
 +
|}
 +
 +
== Channel Usage ==
 +
 +
The following table shows how the new and existing communication channels could be used for different types of information:
 +
 +
{| border="1"
 +
|-
 +
| align="center" | <br/>
 +
| align="center" | '''Public'''
 +
| align="center" | <br/>
 +
| align="center" | <br/>
 +
| align="center" | '''All Regular Members'''
 +
| align="center" | <br/>
 +
| align="center" | <br/>
 +
|-
 +
|
 +
| Website
 +
| Facebook Page
 +
| You Tube Channel
 +
| Email
 +
| SMS
 +
| Facebook Group
 +
|-
 +
| '''Monthly Newsletters'''
 +
| Yes
 +
| Yes (republished)
 +
| No
 +
| No
 +
| No
 +
| Yes (republished)
 +
|-
 +
| '''Noticesheets'''
 +
| Yes
 +
| Yes (republished)
 +
| No
 +
| No
 +
| No
 +
| Yes (republished)
 +
|-
 +
| '''Sermon recordings'''
 +
| Yes
 +
| Yes (republished)
 +
| Yes (if video)
 +
| No
 +
| No
 +
| Yes (republished)
 +
|-
 +
| '''News bulletins'''
 +
| Yes
 +
| Yes (republished)
 +
| No
 +
| Yes (Weekly only)
 +
| No
 +
| Yes (republished)
 +
|-
 +
| '''Contact us/Find us'''
 +
| Yes
 +
| Yes
 +
| No
 +
| No
 +
| No
 +
| No
 +
|-
 +
| '''Directory'''
 +
| Yes
 +
| No (but linked)
 +
| No
 +
| No
 +
| No
 +
| No (but linked)
 +
|-
 +
| '''Activities/Courses'''
 +
| Yes
 +
| No (but linked)
 +
| No
 +
| No
 +
| No
 +
| No
 +
|-
 +
| '''General resources'''
 +
| Yes
 +
| No
 +
| No
 +
| No
 +
| No
 +
| No
 +
|-
 +
| '''Major public events/evangelistic courses'''
 +
| Yes
 +
| Yes
 +
| No
 +
| Yes
 +
| No
 +
| Yes
 +
|-
 +
| '''Regular course activity events'''
 +
| Yes
 +
| No
 +
| No
 +
| No
 +
| No
 +
| No
 +
|-
 +
| '''Giving Back information'''
 +
| Yes
 +
| No
 +
| No
 +
| No
 +
| No
 +
| No
 +
|-
 +
| '''Fund raising'''
 +
| Yes
 +
| Yes
 +
| No
 +
| Yes
 +
| No
 +
| Yes
 +
|-
 +
| '''Prayer requests'''
 +
| No
 +
| No
 +
| No
 +
| No
 +
| Yes
 +
| Yes
 +
|-
 +
| '''Church internal events'''
 +
| No
 +
| No
 +
| No
 +
| Yes
 +
| No
 +
| Yes
 +
|-
 +
| '''Requests for advice or help'''
 +
| No
 +
| No
 +
| No
 +
| No
 +
| No
 +
| Yes
 +
|-
 +
| '''Inspiring posts'''
 +
| No
 +
| Yes
 +
| No
 +
| Yes (Weekly only)
 +
| No
 +
| Yes
 +
|-
 +
| '''Disciplining/encouraging posts'''
 +
| No
 +
| No
 +
| No
 +
| Yes?
 +
| No
 +
| Yes
 +
|-
 +
| '''Leadership/staff comm. to all members'''
 +
| No
 +
| No
 +
| No
 +
| Yes
 +
| No
 +
| Yes
 +
|-
 +
| '''Urgent messages to all members'''
 +
| No
 +
| No
 +
| No
 +
| Yes
 +
| Yes
 +
| Yes
 
|}
 
|}

Revision as of 21:19, 9 June 2012

The objectives are:

Objectives Create a trusted online community for the whole church Draw the wider community to the church
How?
  • make it easier to connect with church members outside the church services
  • make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
  • for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
  • provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
  • promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
  • encourage and inspire members
  • enhance a sense of community
  • make the community aware of the services, groups and activities that CCC is offering
  • spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
  • direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
  • make it easy to share the above
  • project a dynamic, positive, attractive image of the church
  • make public church information accessible

Electronic Communication Channels

Overview

This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:

Electronic-communication.png

Objectives and the Channels

The following table shows how these objectives could be achieved through new and existing communication channels.

Existing facilities in black and new, proposed ones are in teal.

Channels Create a trusted online community for the whole church Draw the wider community to the church
Facebook

Create a Facebook Group called "All Regular Members - Christ Church Chislehurst" with the following characteristics:

  • Group members are regular members of CCC.
  • The group and it members will be visible to everyone.
  • Non-members will not see any posts to the group.
  • All members will be able to post.
  • Only church leaders and members of the Welcome Team will be allowed add/approve new members and existing members.
  • Members are remove when they no longer are regular members of the church.
  • The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.
  • Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.
  • Members of the group will see posts to the group in their newsfeed.
  • Members can contact each other via email by using a group specific email list.
  • An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.

Create a Facebook Page called "Christ Church Chislehurst" with the following characteristics:

  • It is freely publicly accessible.
  • It contains most of the general information about the church such as photos, location, contact details.
  • A clear link to the CCC website.
  • A clear link to the CCC FB group with joining criteria.
  • Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment.
  • Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.
  • All posts automatically re-published to Twitter and Google+.
  • We encourage everyone, incl. members, to Like the page so that they get public updates in their timeline.
  • An authorised group of members will regularly monitor comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.
Website
  • Allow signing up to the weekly newsletter via the website?
  • Provide news for the church members
  • Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
  • Listing opportunities for voluneering.
  • Making it easy to support the church financially with donations.
  • Add options for sharing to each article content page.
  • Include links to Twitter and Facebook page to the header.
  • Automatically post all news bulletins and sermon recordings to the Facebook page.
  • Provide general information about the church such as contact details, directions to the church, 
  • Provide information on activities and course at CCC including upcoming events.
  • Provide information about services that CCC offer such as wedding, baptims, room hire, etc.
  • Provide news for non-members.
Twitter Nothing as Twitter messages are public only.

Create Twitter account to automatically "Tweet" all posts to the Facebook Page.

YouTube Nothing as YouTube video are public only. Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.
Google+ Nothing (for now) as much more church members are on Facebook.

Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:

  • It is freely publicly accessible.
  • It contains most of the general information about the church such as photos, location, contact details.
  • A clear link to the CCC website.
  • A clear link to the CCC FB group with joining criteria.
  • Once Google make it possible, publish posts to the Facebook Page automatically on Google+.
Emails

Create and maintain an email list of church members to:

  • send weekly newsletter emails created from articles posted on the website.
  • communicate inportant information to the all church members.
 Send emails to people how signed up for emails about CCC events or other relevant information.

Channel Usage

The following table shows how the new and existing communication channels could be used for different types of information:


Public

All Regular Members

Website Facebook Page You Tube Channel Email SMS Facebook Group
Monthly Newsletters Yes Yes (republished) No No No Yes (republished)
Noticesheets Yes Yes (republished) No No No Yes (republished)
Sermon recordings Yes Yes (republished) Yes (if video) No No Yes (republished)
News bulletins Yes Yes (republished) No Yes (Weekly only) No Yes (republished)
Contact us/Find us Yes Yes No No No No
Directory Yes No (but linked) No No No No (but linked)
Activities/Courses Yes No (but linked) No No No No
General resources Yes No No No No No
Major public events/evangelistic courses Yes Yes No Yes No Yes
Regular course activity events Yes No No No No No
Giving Back information Yes No No No No No
Fund raising Yes Yes No Yes No Yes
Prayer requests No No No No Yes Yes
Church internal events No No No Yes No Yes
Requests for advice or help No No No No No Yes
Inspiring posts No Yes No Yes (Weekly only) No Yes
Disciplining/encouraging posts No No No Yes? No Yes
Leadership/staff comm. to all members No No No Yes No Yes
Urgent messages to all members No No No Yes Yes Yes
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