Difference between revisions of "Social Media Strategy"

From CCCWiki
Jump to: navigation, search
(Objectives)
Line 1: Line 1:
 
  
 
= Objectives =
 
= Objectives =
Line 9: Line 8:
 
| style="width:10%;font-size: 18px" | <span style="font-size: 18px;">Matt. 28,19</span>
 
| style="width:10%;font-size: 18px" | <span style="font-size: 18px;">Matt. 28,19</span>
 
| style="width: 45%; font-size: 18px; text-align: center;" | <span style="font-size: 18px; text-align: center;">Therefore </span>'''go'''
 
| style="width: 45%; font-size: 18px; text-align: center;" | <span style="font-size: 18px; text-align: center;">Therefore </span>'''go'''
| style="width: 45%; font-size: 18px; text-align: center;" | <span style="font-size: 18px; text-align: center;">and </span>'''make disciples'''
+
| style="width: 45%; font-size: 18px; text-align: center;" | <span style="font-size: 18px; text-align: center;">and </span>make '''disciples'''
 
|- style="vertical-align:top"
 
|- style="vertical-align:top"
 
| style="width:10%;font-size: 14px" | '''Objectives'''
 
| style="width:10%;font-size: 14px" | '''Objectives'''
Line 16: Line 15:
 
|- style="vertical-align:top"
 
|- style="vertical-align:top"
 
| How?
 
| How?
|  
+
| *make the community aware of the services, groups and activities that CCC is offering*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
*make the community aware of the services, groups and activities that CCC is offering*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
 
 
*direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
 
*direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
 
*make it easy to share the above
 
*make it easy to share the above
Line 23: Line 21:
 
*make public church information accessible
 
*make public church information accessible
  
|
+
| *make it easier to connect with church members outside the church services
*make it easier to connect with church members outside the church services
 
 
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
 
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
 
*for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
 
*for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
Line 32: Line 29:
 
*enhance a sense of community
 
*enhance a sense of community
  
|}
 
 
<br/>
 
 
= Electronic Communication Channels =
 
 
== Overview ==
 
 
This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:
 
 
[[File:Electronic-communication.png|RTENOTITLE]]
 
 
<br/>
 
 
<br/>
 
 
<br/>
 
 
== Objectives and the Channels ==
 
 
The following table shows how these objectives could be achieved through new and existing communication channels.
 
 
Existing facilities in black and new, proposed ones are in <span style="color:#048a74;">teal</span>.
 
 
{| border="1" cellspacing="1" cellpadding="1" style="width: 100%;vertical-align:top"
 
|- style="vertical-align:top"
 
| style="width:10%;font-size: 18px;" | Matt. 28,19
 
| style="width: 45%; font-size: 18px; text-align: center;" | Therefore '''go'''
 
| style="width: 45%; font-size: 18px; text-align: center;" | and '''make disciples'''
 
|- style="vertical-align:top"
 
| style="width:10%;font-size: 14px" | '''Objective'''
 
| style="width: 45%; font-size: 14px; text-align: center;" | '''Reach out to the wider community'''
 
| style="width: 45%; font-size: 14px; text-align: center;" | '''Create a trusted online community for the whole church'''
 
|- style="vertical-align:top"
 
| '''Facebook'''
 
|
 
<span style="color: rgb(4, 138, 116);">Create a '''Facebook Page''' called "Christ Church Chislehurst" with the following characteristics:</span>
 
*<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span>
 
*<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span>
 
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC website.</span>
 
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC FB group with joining criteria.</span>
 
*<span style="color: rgb(4, 138, 116);">Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment.</span>
 
*<span style="color: rgb(4, 138, 116);">Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.</span>
 
*<span style="color: rgb(4, 138, 116);">All posts automatically re-published to Twitter and Google+.</span>
 
*<span style="color: rgb(4, 138, 116);">We encourage everyone, incl. members, to Like the page so that they get public updates in their timeline.</span>
 
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor comments, remove inappropriate ones and notify the respecti</span>
 
 
|
 
<span style="color: rgb(4, 138, 116);">Create a '''Facebook Group''' called "All Regular Members - Christ Church Chislehurst" with the following characteristics:</span>
 
*<span style="color: rgb(4, 138, 116);">Group members are regular members of CCC.</span>
 
*<span style="color: rgb(4, 138, 116);">The group and it members will be visible to everyone.</span>
 
*<span style="color: rgb(4, 138, 116);">Non-members will not see any posts to the group.</span>
 
*<span style="color: rgb(4, 138, 116);">All members will be able to post.</span>
 
*<span style="color: rgb(4, 138, 116);">Only church leaders and members of the Welcome Team will be allowed add/approve new members and existing members.</span>
 
*<span style="color: rgb(4, 138, 116);">Members are remove when they no longer are regular members of the church.</span>
 
*<span style="color: rgb(4, 138, 116);">The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.</span>
 
*<span style="color: rgb(4, 138, 116);">Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.</span>
 
*<span style="color: rgb(4, 138, 116);">Members of the group will see posts to the group in their newsfeed.</span>
 
*<span style="color: rgb(4, 138, 116);">Members can contact each other via email by using a group specific email list.</span>
 
*<span style="color: rgb(4, 138, 116);">An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.</span>
 
 
|- style="vertical-align:top"
 
| '''Website'''
 
|
 
Update the website as follow:
 
*<span style="color: rgb(4, 138, 116);">Add options for sharing to each article content page.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Include links to Twitter and Facebook page to the header.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span><span style="color: rgb(4, 138, 116);">Automatically post all news bulletins and sermon recordings to the Facebook page.</span><br/>
 
*<span style="color: rgb(4, 138, 116);"></span>Provide general information about the church such as contact details, directions to the church.<br/>
 
*Provide information on activities and course at CCC including upcoming events.<br/>
 
*Provide information about services that CCC offer such as wedding, baptims, room hire, etc.<br/>
 
*Provide news for non-members.<br/>
 
 
|
 
Update the website as follow: <span style="color: rgb(4, 138, 116);">Allow signing up to the weekly newsletter via the website?</span>
 
*<span style="color: rgb(4, 138, 116);"></span>Provide news for the church members
 
*Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
 
*Listing opportunities for voluneering.
 
*Making it easy to support the church financially with donations.
 
 
|- style="vertical-align:top"
 
| '''Twitter'''
 
| <span style="color: rgb(4, 138, 116);">Create Twitter account to automatically "Tweet" all posts to the Facebook Page.</span>
 
|
 
Nothing as Twitter messages are public only.
 
 
|- style="vertical-align:top"
 
| '''YouTube'''
 
| <span style="color: rgb(4, 138, 116);">Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.</span>
 
|
 
Nothing as YouTube video are public only.
 
 
|- style="vertical-align:top"
 
| '''Google+'''
 
|
 
<span style="color: rgb(4, 138, 116);">Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:</span>
 
*<span style="color: rgb(4, 138, 116);">It is freely publicly accessible.</span>
 
*<span style="color: rgb(4, 138, 116);">It contains most of the general information about the church such as photos, location, contact details.</span>
 
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC website.</span>
 
*<span style="color: rgb(4, 138, 116);">A clear link to the CCC FB group with joining criteria.</span>
 
*<span style="color: rgb(4, 138, 116);">Once Google make it possible, publish posts to the Facebook Page automatically on Google+</span>
 
 
|
 
Nothing (for now) as much more church members are on Facebook.
 
 
|- style="vertical-align:top"
 
| '''Emails'''
 
|
 
Send emails to people how signed up for emails about CCC events or other relevant information.
 
 
<br/>
 
 
|
 
Create and maintain an email list of church members to:
 
*send weekly newsletter emails created from articles posted on the website.
 
*communicate inportant information to the all church members.
 
 
|-
 
| '''SMS'''
 
| TBC
 
| TBC
 
|}
 
 
<br/>
 
 
== Channel Usage ==
 
 
The following table shows how the new and existing communication channels could be used for different types of information:
 
 
{| border="1" style="width: 100%;"
 
|-
 
| align="center" style="font-size:16px" | <br/>
 
| align="center" colspan="3" style="font-size:16px" | '''Public Channels'''
 
| align="center" colspan="3" style="font-size:16px" | '''Regular Member Channels'''
 
|-
 
| '''Information Types'''
 
| <p style="text-align: center;">'''Website<br/>(republished to RSS)'''</p>
 
| <p style="text-align: center;">'''Facebook Page<br/>(republish to Twitter and Google+)'''</p>
 
| style="text-align: center;" | '''YouTube Channel'''
 
| style="text-align: center;" | '''Email'''
 
| style="text-align: center;" | '''SMS'''
 
| style="text-align: center;" | '''Facebook Group'''
 
|-
 
| '''Monthly Newsletters'''
 
| Yes
 
| Yes (republished from website)
 
| No
 
| No
 
| No
 
| Yes (republished from website)
 
|-
 
| '''Noticesheets'''
 
| Yes
 
| Yes (republished from website)
 
| No
 
| No
 
| No
 
| Yes (republished from website)
 
|-
 
| '''Sermon recordings'''
 
| Yes
 
| Yes (republished from website)
 
| Yes (if video)
 
| No
 
| No
 
| Yes (republished from website)
 
|-
 
| '''News bulletins'''
 
| Yes
 
| Yes (republished from website)
 
| No
 
| Yes (Weekly only)
 
| No
 
| Yes (republished from website)
 
|-
 
| '''Contact us/Find us'''
 
| Yes
 
| Yes
 
| No
 
| No
 
| No
 
| No
 
|-
 
| '''Directory'''
 
| Yes
 
| No (but linked)
 
| No
 
| No
 
| No
 
| No (republished from website)
 
|-
 
| '''Activities/Courses'''
 
| Yes
 
| No (but linked)
 
| No
 
| No
 
| No
 
| No
 
|-
 
| '''General resources'''
 
| Yes
 
| No
 
| No
 
| No
 
| No
 
| No
 
|-
 
| '''Major public events/evangelistic courses'''
 
| Yes
 
| Yes
 
| No
 
| Yes
 
| No
 
| Yes
 
|-
 
| '''Regular course activity events'''
 
| Yes
 
| No
 
| No
 
| No
 
| No
 
| No
 
|-
 
| '''Giving Back information'''
 
| Yes
 
| No
 
| No
 
| No
 
| No
 
| No
 
|-
 
| '''Fund raising'''
 
| Yes
 
| Yes
 
| No
 
| Yes
 
| No
 
| Yes
 
|-
 
| '''Prayer requests'''
 
| No
 
| No
 
| No
 
| No
 
| Yes
 
| Yes
 
|-
 
| '''Church internal events'''
 
| No
 
| No
 
| No
 
| Yes
 
| No
 
| Yes
 
|-
 
| '''Requests for advice or help'''
 
| No
 
| No
 
| No
 
| No
 
| No
 
| Yes
 
|-
 
| '''Inspiring posts'''
 
| No
 
| Yes
 
| No
 
| Yes (Weekly only)
 
| No
 
| Yes
 
|-
 
| '''Disciplining/encouraging posts'''
 
| No
 
| No
 
| No
 
| Yes?
 
| No
 
| Yes
 
|-
 
| '''Leadership/staff comm. to all members'''
 
| No
 
| No
 
| No
 
| Yes
 
| No
 
| Yes
 
|-
 
| '''Urgent messages to all members'''
 
| No
 
| No
 
| No
 
| Yes
 
| Yes
 
| Yes
 
 
|}
 
|}
  
 
<br/>
 
<br/>

Revision as of 22:06, 1 July 2012

Objectives

The objectives are:

Matt. 28,19 Therefore go and make disciples
Objectives Reach out to the wider community Create a trusted online community for the whole church
How? *make the community aware of the services, groups and activities that CCC is offering*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
  • direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
  • make it easy to share the above
  • project a dynamic, positive, attractive image of the church
  • make public church information accessible
*make it easier to connect with church members outside the church services
  • make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
  • for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
  • provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
  • promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
  • encourage and inspire members
  • enhance a sense of community