User:DownsIsenberg857
Indie music promotion strategies overlap with the music promotion techniques utilized by major artists. The real difference, however, is the fact that indie musicians don't have just as much savings at their disposal as the major record labels do.
As an indie artist, you might not get the music advertised to millions through the various forms of offline media, such as inside a TV, radio or magazine. You will possibly not be also able to manage to be able to make your own CDs to sell at gigs. However the good news is the fact that no-matter how limited your resources, you may still reach a large audience making good money using indie music promotion strategies on the Internet.
Whether an indie musician or an artist having a major label behind you, the main purpose of the online music marketing strategies is the same: to build up a relationship with fans to help make sales. If you have created a relationship with individuals, it is then much easier to make sales from them.
OK, why don't we take a look at how indie musicians can promote their music on the Internet by using internet search engine traffic as well as an email list.
The Email List
The email list is the greatest method to make sales of the music. Now, when I say "sell your music", this does not need to be CDs that are sent through the post - this can simply be MP3 files that are downloaded.
The email list is really a strong resource to make use of to make money out of your music. It's especially important for indie musicians who do not have all the promotional resources on the planet at their disposal.
The email list is really powerful because the somebody that has joined your list have an interest inside your music - otherwise they would not have access to registered! Despite a little list of subscribers, you can make good sales should you handle your email list correctly.
The e-mail list should be accustomed to develop a relationship with your fans. You should be encouraging discussions of music in general together, asking their thoughts, giving them cool members-only gifts and special deals, and announcing general news in the music world that is prone to interest them. If you have created a relationship with the readers of the email list and also have gained their trust, they will be so much more prone to buy your music and merchandise whenever you promote this to them.
Many bands only use the email list as a way of delivering the monthly newsletter. A regular monthly newsletter is essential (and you ought to have one), however i think the connection with your fans should be more frequent compared to just monthly newsletter. The communication does not always need to be about promoting something. Just sending out general emails to go over interesting topics is a superb way to create a rapport.
OK, great, "but how exactly do I build my list if no-one is aware of my band to begin with?!" I hear you may well ask.
Have no fear, we will jump on to this. But it's essential for you to definitely first realize that you should have a way to capture the email addresses of your fans before you start an indie music advertising campaign.
So presuming you have your own website by having an email opt-in box in the sidebar, we can now get down to business with getting people to your website. This is made by using internet search engine traffic.
Internet search engine Traffic
Getting your website rank highly on Google for several keywords can perform wonders for the exposure. What's promising for musicians is it does not cost anything to obtain a high Google ranking also it can be relatively easy to achieve high rankings for certain keywords.
