BarreCoble545
Indie music promotion strategies overlap with the background music promotion techniques utilized by major artists. The main difference, however, is the fact that indie musicians do not have just as much savings available as the major record labels do.
Being an indie artist, you might not get your music advertised to millions through the various forms of offline media, such as in a TV, radio or magazine. You might not even be in a position to manage to have the ability to make your own CDs to sell at gigs. But the great news is that no-matter how limited your resources, you may still reach a sizable audience and make good money using indie music promotion strategies on the Internet.
Whether an indie musician or an artist with a major label behind you, the main purpose of the online music marketing techniques is the same: to develop a relationship with fans to make sales. If you have created a relationship with people, it is then quicker to make sales from their store.
OK, so let's take a look at how indie musicians can promote their music on the Internet by utilizing internet search engine traffic and an list.
The e-mail List
The email list is the greatest method to make sales of the music. Now, when I say "sell your music", this does not need to be CDs which are sent with the post - this can just be MP3 files which are downloaded.
The email list is such a strong resource to make use of to make money from your music. It's especially important for indie musicians who don't have the promotional resources on the planet available.
The e-mail list is really powerful because the people that have joined your email list have an interest in your music - otherwise they'd not have access to signed up! Despite a small list of subscribers, you can make good sales if you handle your list correctly.
The e-mail list ought to be accustomed to create a relationship together with your fans. You should be encouraging discussions of music generally with them, asking their thoughts, providing them with cool members-only gifts and special offers, and announcing general news in the music world that's likely to interest them. If you have created a relationship using the readers of your list and also have gained their trust, then they is going to be so much more likely to buy your music and merchandise whenever you promote this to them.
Many bands just use the e-mail list as a way of delivering the monthly newsletter. A monthly newsletter is essential (and you should have one), but I think the contact with your fans ought to be more frequent compared to just monthly newsletter. The communication doesn't necessarily need to be about promoting something. Just sending out general emails to discuss interesting topics is a great way to develop a rapport.
OK, great, "but exactly how will i build my list if no-one is aware of my band in the first place?!" I hear you ask.
Have no fear, we'll jump on to this. But it is important for you to definitely first understand that you ought to have a way to capture the e-mail addresses of the fans before you start an indie music advertising campaign.
So presuming you've your own website with an email opt-in box within the sidebar, we can now conclude business with getting people to your website. This is done by using internet search engine traffic.
Search Engine Traffic
Having your website gain a high position on the internet for certain keywords can perform wonders for your exposure. What's promising for musicians is that it doesn't cost anything to get a high Google ranking also it can be relatively simple to achieve higher rankings for certain keywords.
