User:RodasLovelace60
The function of a Picture Editor could be largely varied and incorporates a a few different day to day tasks. It takes both technical skill and creative ability. A Picture Editor will typically result in any or all from the following tasks:
Commissioning Photography: An image Editor will be able to setup photoshoots ranging from big budget studio shoots that include props, hair making up, stylists, photographers, lighting etc through to very quick shoots requiring maybe only a photographer. Because of this, a contacts book filled with geographically and stylistically diverse photographers, make-up artists, stylists, prop houses etc is invaluable.
Writing/Devising Creative Briefs: An important skill for any Picture Editor and probably at the core of the role has been able to develop fresh creative ideas for photography. Once a concept is reached, the Picture Editor must be able to communicate it effectively so that everyone involved understands it. This is usually achieved by discussing a concept (often generating refinements) but additionally by writing an innovative brief. This can include descriptions and illustrations from the idea
Direction: A Picture Editor will frequently direct shoots to ensure that the lighting/position of subjects etc will best realise the idea
Images Processing: This often forms a large part of the workload of the Picture Editor. Using industry standard applications such as Photoshop cs4 or Bridge, an image Editor will process images to be used. This can be re-touching an image (also referred to as "air-brushing") where blemishes along with other inconsistencies in an image is going to be removed and other areas might be enhanced or completely recreated. Captioning forms an important part of image processing and it is common practice to embed captions within the image file. This is accomplished using Photoshop/Bridge deciding on the "File Info" option from the "File" menu. An image Editor will add captions, copyright information and other things relevant to the picture.
