Social Media Strategy

2012-07-02T20:22:11Z

188.39.80.122:

= Objectives =

The objectives are:

{| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1"
|-
| style="width: 10%; font-size: 18px;" | Matt. 28,19
| style="width: 45%; text-align: center; font-size: 18px;" | Therefore '''go'''
| style="width: 45%; text-align: center; font-size: 18px;" | and make '''disciples'''
|- style="vertical-align: top;"
| style="width: 10%; font-size: 14px;" | '''Objectives'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church'''
|- style="vertical-align: top;"
| How?
| *make the community aware of the services, groups and activities that CCC is offering
*spread the word about specific outreach events, e.g. Jubilee BBQ, Alpha Course, ABC, Oasis, etc.
*direct them to inspiring Christian resources, e.g. BBC programme on Reverse Missionaries.
*make it easy to share the above 
*project a dynamic, positive, attractive image of the church 
*make public church information accessible

| *make it easier to connect with church members outside the church services
*make it possible for the church to pray for personal and collective requests, e.g. "X is critically ill in hospital. Please pray for a quick recovery."
*for church leaders to communicate with members, e.g. "We would like to remind you that the church services are happening in the Link from August to December."
*provide a trusted forum for posting asking or offering help, e.g. "Does anyone now of a good, reliable babysitter who is willing to babysit every other Thursday evening?"
*promote Christian resources that help people grow in their faith, e.g. Sermon Series reading
*encourage and inspire members
*enhance a sense of community

|}

 

= Electronic Communication Channels =

== Overview ==

This diagram provides an overview over proposed and existing electronic communication channels, grouped by the ways the information is spread or accessed:

[[File:Electronic-communication.png|RTENOTITLE]]

 

 

 

 

== Objectives and the Channels ==

The following table shows how these objectives could be achieved through new and existing communication channels.

Existing facilities in black and new, proposed ones are in teal.

{| style="width: 100%; vertical-align: top;" border="1" cellspacing="1" cellpadding="1"
|- style="vertical-align: top;"
| style="width: 10%; font-size: 18px;" | Matt. 28,19
| style="width: 45%; text-align: center; font-size: 18px;" | Therefore '''go'''
| style="width: 45%; text-align: center; font-size: 18px;" | and make '''disciples'''
|- style="vertical-align: top;"
| style="width: 10%; font-size: 14px;" | '''Objective'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Reach out to the wider community'''
| style="width: 45%; text-align: center; font-size: 14px;" | '''Create a trusted online community for the whole church'''
|- style="vertical-align: top;"
| '''Facebook'''
|
Create a '''Facebook Page''' called "Christ Church Chislehurst" with the following characteristics:
*It is freely publicly accessible.
*It contains most of the general information about the church such as photos, location, contact details.
*A clear link to the CCC website.
*A clear link to the CCC FB group with joining criteria.
*Only church leaders and other authorised individuals are able to post to the page but everyone will be able to comment.
*Certain news items currently published to the website will be automatically republished on the CCC FB page, in particular News Bulletins and Sermons.
*All posts automatically re-published to Twitter and Google+.
*We encourage everyone, including members, to 'Like' the page so that they get public updates in their timeline.
*An authorised group of members will regularly monitor comments and remove inappropriate ones.

|
Create a '''Facebook Group''' called "All Regular Members - Christ Church Chislehurst" with the following characteristics:
*Group members are regular members of CCC.
*The group and it members will be visible to everyone.
*Non-members will not see any posts to the group.
*All members will be able to post.
*Only church leaders and members of the Welcome Team will be allowed to add/approve new members and existing members.
*Members are removed when they are no longer regular members of the church.
*The group is clearly marked as a group for regular members and it is clearly stated that non-members will not see any posts.
*Church members are regularly reminded that it is inappropriate for older members to send friend requests to any members below 18 years where a close relationship does not exist in real life and for the youngsters to accept these requests.
*Members of the group will see posts to the group in their newsfeed.
*Members can contact each other via email by using a group specific email list.
*An authorised group of members will regularly monitor posts and comments, remove inappropriate ones and notify the respective individuals about the reason for doing so.

|- style="vertical-align: top;"
| '''Website'''
|
Update the website as follow:
*Add options for sharing to each article content page. 
*Include links to Twitter and Facebook page to the header. 
*Automatically post all news bulletins and sermon recordings to the Facebook page. 
*Provide general information about the church such as contact details, directions to the church. 
*Provide information on activities and course at CCC including upcoming events. 
*Provide information about services that CCC offer such as wedding, baptims, room hire, etc. 
*Provide news for non-members. 

|
Update the website as follow: Allow signing up to the weekly newsletter via the website?
*Provide news for the church members
*Maintain the directory on the website to make it easier for the members to contact other members in the church how fullfil a certain role.
*Listing opportunities for voluneering.
*Making it easy to support the church financially with donations.

|- style="vertical-align: top;"
| '''Twitter'''
| Create Twitter account to automatically "Tweet" all posts to the Facebook Page.
|
Nothing as Twitter messages are public only.

|- style="vertical-align: top;"
| '''YouTube'''
| Create a YouTube Channel to publish video recordings that are longer than the Facebook limit, for example recordings of services.
|
Nothing as YouTube video are public only.

|- style="vertical-align: top;"
| '''Google+'''
|
Create a Google+ Page called "Christ Church Chislehurst" with the following characteristics:
*It is freely publicly accessible.
*It contains most of the general information about the church such as photos, location, contact details.
*A clear link to the CCC website.
*A clear link to the CCC FB group with joining criteria.
*Once Google make it possible, publish posts to the Facebook Page automatically on Google+

|
Nothing (for now) as much more church members are on Facebook.

|- style="vertical-align: top;"
| '''Emails'''
|
Send emails to people who signed up for emails about CCC events or other relevant information.

 

|
Create and maintain an email list of church members to:
*send weekly newsletter emails created from articles posted on the website.
*communicate inportant information to all church members.

|-
| '''SMS'''
| TBC
| TBC
|}

 

== Channel Usage ==

The following table shows how the new and existing communication channels could be used for different types of information:

{| style="width: 100%;" border="1"
|-
| align="center" style="font-size: 16px;" | 
| align="center" style="font-size: 16px;" colspan="3" | '''Public Channels'''
| align="center" style="font-size: 16px;" colspan="3" | '''Regular Member Channels'''
|-
| '''Information Types'''
| '''Website (republished to RSS)'''
| '''Facebook Page (republish to Twitter and Google+)'''
| style="text-align: center;" | '''YouTube Channel'''
| style="text-align: center;" | '''Email'''
| style="text-align: center;" | '''SMS'''
| style="text-align: center;" | '''Facebook Group'''
|-
| '''Monthly Newsletters'''
| Yes
| Yes (republished from website)
| No
| No
| No
| Yes (republished from website)
|-
| '''Noticesheets'''
| Yes
| Yes (republished from website)
| No
| No
| No
| Yes (republished from website)
|-
| '''Sermon recordings'''
| Yes
| Yes (republished from website)
| Yes (if video)
| No
| No
| Yes (republished from website)
|-
| '''News bulletins'''
| Yes
| Yes (republished from website)
| No
| Yes (Weekly only)
| No
| Yes (republished from website)
|-
| '''Contact us/Find us'''
| Yes
| Yes
| No
| No
| No
| No
|-
| '''Directory'''
| Yes
| No (but linked)
| No
| No
| No
| No (republished from website)
|-
| '''Activities/Courses'''
| Yes
| No (but linked)
| No
| No
| No
| No
|-
| '''General resources'''
| Yes
| No
| No
| No
| No
| No
|-
| '''Major public events/evangelistic courses'''
| Yes
| Yes
| No
| Yes
| No
| Yes
|-
| '''Regular course activity events'''
| Yes
| No
| No
| No
| No
| No
|-
| '''Giving Back information'''
| Yes
| No
| No
| No
| No
| No
|-
| '''Fund raising'''
| Yes
| Yes
| No
| Yes
| No
| Yes
|-
| '''Prayer requests'''
| No
| No
| No
| No
| Yes
| Yes
|-
| '''Church internal events'''
| No
| No
| No
| Yes
| No
| Yes
|-
| '''Requests for advice or help'''
| No
| No
| No
| No
| No
| Yes
|-
| '''Inspiring posts'''
| No
| Yes
| No
| Yes (Weekly only)
| No
| Yes
|-
| '''Disciplining/encouraging posts'''
| No
| No
| No
| Yes?
| No
| Yes
|-
| '''Leadership/staff comm. to all members'''
| No
| No
| No
| Yes
| No
| Yes
|-
| '''Urgent messages to all members'''
| No
| No
| No
| Yes
| Yes
| Yes
|}

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Social Media Strategy