Branding Guidelines - Revision history

Marc.maier at 22:20, 12 October 2017

2017-10-12T22:20:57Z

Marc.maier at 19:04, 15 February 2016

2016-02-15T19:04:02Z

Marc.maier at 20:29, 14 February 2016

2016-02-14T20:29:08Z

Marc.maier at 20:23, 11 October 2015

2015-10-11T20:23:52Z

Marc.maier at 22:27, 1 July 2014

2014-07-01T22:27:28Z

Marc.maier at 23:43, 2 February 2014

2014-02-02T23:43:04Z

Marc.maier at 23:35, 2 February 2014

2014-02-02T23:35:36Z

Marc.maier at 23:33, 2 February 2014

2014-02-02T23:33:24Z

Marc.maier at 23:27, 2 February 2014

2014-02-02T23:27:06Z

Marc.maier at 23:25, 2 February 2014

2014-02-02T23:25:24Z

@@ Line 14: / Line 14: @@
 |-
 | obsessed with form
-| lead by the spirit
+| led by the spirit
 |-
 | church is about buildings

@@ Line 23: / Line 23: @@
 |-
 | dull and boring
-| colourful and vibrant
+| creative, colourful and vibrant
 |-
-| self-centered
+| self-centered, inward looking
-| giving generously
+| giving generously and partnering with others
 |-
 | old people's club

@@ Line 24: / Line 24: @@
 | dull and boring
 | colourful and vibrant
 |-
 | old people's club

@@ Line 19: / Line 19: @@
 | church is about people
 |-
 | dull and boring
 | colourful and vibrant

@@ Line 28: / Line 28: @@
 | growing from our roots
 |-
-| socities laggards
+| societies laggards
-| socities innovators (see [http://en.wikipedia.org/wiki/Early_adopter Early Adopters lifecyle])
+| societies innovators (see [http://en.wikipedia.org/wiki/Early_adopter Early Adopters lifecycle])
 |-
 | judgemental and negative
@@ Line 43: / Line 43: @@
 | clean and attractive
 |-
-| risk-adverse and confortable
+| risk-adverse and comfortable
 | daring and serving
 |-

@@ Line 51: / Line 51: @@
 | fallen
 | fighting for the common good in this world
 |}

← Older revision		Revision as of 23:35, 2 February 2014
Line 1:		Line 1:
−	Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of ~~the church~~. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church.	+	Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church.

	Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character.		Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character.

@@ Line 51: / Line 51: @@
 | the bible is an old book that with moral straight jackets
 | the bible is the book in which God reveals himself to us and we find life in him
 |}

@@ Line 31: / Line 31: @@
 | socities innovators (see [http://en.wikipedia.org/wiki/Early_adopter Early Adopters lifecyle])
 |-
-| judgemental
+| judgemental and negative
-| loving and forgiving
+| loving, forgiving, relational and solution oriented
 |-
 | broadcasting
@@ Line 42: / Line 42: @@
 | ugly and unattractive
 | clean and attractive
 |}