Major Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google and Bing have added several social search features in the last couple of years. It is matter of fact that social signals perform an essential role in SEO and it is mandatory now. They do not only help in SEO but enable you to get direct traffic as well! Google is currently depending more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your sites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search rankings by :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) because of happier clients Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your normal backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been distributed over the various social media sites has impact on its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the first link has more value and relevance than the other. It indicates you have to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
