Important Part of SEO: Social Signals
It's widely acknowledged that "natural" backlinking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum love from Google.
Both Google or Bing have included many social search features over the past few years. It is matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but enable you to get direct visitors as well! Google is currently depending more on social signals because backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your websites a good bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They assist sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search ranks by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and references due to proved online visibility/brand recognition Increased reviews that are positive (in Google local, Yelp, etc.) due to happier customers Decreased bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This method, along with your normal backlinking strategy will set your website over your competition.
Remember that the total number of times a link has been distributed over the various social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more value and relevance than the other. This means you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
