Major Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google and Bing have added many social search features over the past few years. It is matter of fact that social signals play a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but get you direct traffic as well! Google is currently depending more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your websites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They assist websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search rankings by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Improved backlinks and citations due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) because of more comfortable clients Reduced bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your normal backlinking strategy will set your website above your competitors.
Keep in mind that the total number of times a link has been shared over the different social networking sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more value and relevance than the other. It indicates you have to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
