Important Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google and Bing have included many social search features over the past few years. It is matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They do not only help in SEO but get you direct traffic as well! Google is currently depending more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search ranks from :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved backlinks and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) because of happier clients Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your regular backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been shared over the different social media sites has impact on its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more importance and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
