Important Part of SEO: Social Signals
It's widely acknowledged that "natural" back-linking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Both Google and Bing have added many social search features over the past couple of years. It is matter of fact that social signals play a very important role in SEO and it is compulsory now. They don't only help in SEO but get you direct traffic as well! Google is currently depending more on social signals since backlinks have been over used and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a nice push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search rankings by :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and references due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to happier clients Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This method, together with your regular backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been shared across the various social media sites influences its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
