Major Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google or Bing have included several social search features in the last couple of years. It is matter of fact that social signals play a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They do not only help in SEO but get you direct visitors as well! Google is now relying more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search ranks by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and references due to proved online visibility/brand recognition Improved reviews that are positive (in Google local, Yelp, etc.) due to more comfortable customers Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your regular backlinking strategy will set your website above your competition.
Keep in mind that the total number of times a link has been shared across the different social networking sites influences its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more importance and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the start of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
