Major Part of SEO: Social Signals
It's widely recognized that "natural" back-linking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum love from Google.
Both Google or Bing have included several social search features in the last few years. It's a matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but enable you to get direct traffic as well! Google is currently depending more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your sites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They help sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks from :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Improved inbound links and citations due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) because of more comfortable customers Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, together with your regular backlinking strategy will set your website above your competitors.
Keep in mind that the total number of times a link has been distributed across the different social media sites has impact on its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more importance and relevance than the other. This means you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the start of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
