Important Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, but why would a site which is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum love from Google.
Both Google or Bing have added several social search features in the last few years. It is matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but get you direct visitors as well! Google is now relying more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your sites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks by :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and citations due to proved online visibility/brand recognition Improved positive reviews (in Google local, Yelp, etc.) because of happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This method, along with your normal backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been shared across the different social media sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the first link has more importance and relevance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
