Major Part of SEO: Social Signals
It's widely recognized that "natural" back-linking is the key to Google Love, but why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google or Bing have included several social search features over the past few years. It is matter of fact that social signals play a very important role in SEO and it is mandatory now. They don't only help in SEO but get you direct visitors as well! Google is now depending more on social signals since backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your websites a nice bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist sites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Improved backlinks and references due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable clients Reduced bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This method, along with your regular backlinking strategy will set your website above your competition.
Keep in mind that the total number of times a link has been shared across the different social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more value and relevance than the other. This means you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
