Important Part of SEO: Social Signals
It can widely acknowledged that "natural" backlinking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum love from Google.
Either Google or Bing have included many social search features in the last few years. It is matter of fact that social signals perform an essential role in SEO and it is mandatory now. They don't only help in SEO but get you direct traffic as well! Google is now depending more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search rankings by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased backlinks and citations due to proved online visibility/brand recognition Improved reviews that are positive (in Google local, Yelp, etc.) due to happier customers Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your regular backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been distributed over the various social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more importance and relevance than the other. This means you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
