Major Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google or Bing have included many social search features over the past couple of years. It's a matter of fact that social signals play a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but get you direct traffic as well! Google is currently relying more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They help websites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search rankings by :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and citations due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) due to happier customers Decreased bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your regular backlinking strategy will set your website above your competition.
Keep in mind that the total number of times a link has been shared across the different social networking sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
