Important Part of SEO: Social Signals
It's widely recognized that "natural" back-linking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Either Google and Bing have added many social search features over the past few years. It is matter of fact that social signals perform an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They do not only help in SEO but get you direct traffic as well! Google is currently relying more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a nice bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They help websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search ranks from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and references due to proved online visibility/brand recognition Improved positive reviews (in Google local, Yelp, etc.) due to happier clients Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website above your competition.
Remember that the total number of times a link has been shared across the different social networking sites has impact on its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the start of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
