Major Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, but why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum beneficial from Google.
Either Google or Bing have added many social search features in the last couple of years. It is matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They do not only help in SEO but enable you to get direct traffic as well! Google is currently relying more on social signals since backlinks have been over used and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your websites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They assist websites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search rankings from :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and references due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) because of happier customers Reduced bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been shared over the various social media sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the first link has more value and relevance than the other. This means you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
