Major Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum love from Google.
Both Google or Bing have included many social search features over the past couple of years. It is matter of fact that social signals play a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but get you direct visitors as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your sites a nice bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They assist sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search ranks by :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Improved backlinks and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to happier clients Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your normal backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been shared over the different social media sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the 1st link has more importance and relevance than the other. This means you need to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
