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What specifically is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire internet web site so that there is a great likelihood that your web pages will appear at the best of search engine queries for your selected keywords and phrases and crucial phrases. The majority of the search engine optimization specialist's time ought to be spent targeting the search engines that will give you the most visitors. The following search engines and directories are:
AltaVista
AOL Search
Company.com
Quick Search
HotBot
LookSmart
Lycos
MSN Search
Netscape Search
Open Directory
Overture
Yahoo
The finest time to request search engine optimization is just before you design your internet website. As your internet website designer generates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is greatest for optimum indexing. When you have chosen the very best layout for your web site, then the search engine optimization specialist can tell your designer when and exactly where to place your search phrases and important phrases inside your HTML tags.
How can you tell a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be capable to get your web site indexed properly for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index internet sites. Google does not use meta-tag content material for relevancy. Inktomi at the moment makes use of meta-tags. And Yahoo is a directory. Ask how your internet site will be created and tagged for every of these. If you don't get 3 diverse answers, then you should move on to a more skilled search engine optimization qualified.
If your web web site has currently been created, a skilled search engine optimization specialist will typically suggest layout and design modifications. He/She is not telling you that you have a poor-searching internet site. He/She is telling you that the site's layout will not get indexed properly for your targeted search phrases and essential phrases. For instance, a web site that has a triple frameset (on the top rated and on the side) is extremely challenging to get indexed effectively on search engines, even with a gateway web page. However, a simple frameset can get indexed properly in search engines, with or without having a gateway web page. A search engine optimization specialist can style or inform your web web site designer how to lay out a simple frameset to get the greatest benefits.
Search engine optimization and other advertising tactics (banner advertising, internet copywriting, becoming listed in Yahoo, posting to discussion groups, and so forth.) are not substitutes for a internet website with solid content material and great layout. Search engine optimization is not a substitute for customer service, a excellent sales pitch, or a fantastic item/service. It is not a substitute for a nicely-planned online and offline advertising plan. Search engine optimization is a means of assisting your prospective buyers discover your internet internet site. It is a very specialized marketing and advertising tool. go
