Website 3.0 Design

Objectives

Most people should agree that the website's design, content, language and behaviour is:

• Friendly but not cool or corporate
• Positive
• Attractive and but not glossy
• Diverse (in terms of gender, ethnicity, class, age) and inclusive
• Decent but not aloof
• Simple
• Vibrant
• Inviting
• Fun
• People-focus, not building or money-focused
• Conversational not broadcasting

Image Guidelines

• Dimension: 1280x475
• Saturation: Relatively high
• Size: Up to 150KB