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If youre not used to employing email marketing campaign software, perhaps you are somewhat confused in regards to what those terms mean. Top Reviews Magazine recently published a list of email marketing campaign software definitions that may help you on the road to launching a fruitful email marketing campaign. Below you will find an excerpt from that list of definitions. This may only be a drop in the bucket compared to what youll learn during your e-mail marketing campaign, but they provides you with an excellent start:

Feature Collection

The software was ranked by us in line with the amount of useful features that can help you create and send successful and professional majority emails.

Installation/Setup

E-mail marketing software, like any software, should be an easy task to install and setup, should include clear installation directions and perhaps not cause problems on your pc.

Simplicity

We considered how easy the program is always to understand and use to execute the fundamental functions. A computer beginner must feel confident in using the system to send marketing e-mails.

Email Creation

The software is ranked by this criterion in accordance with how easy it is to produce a contact.

Reporting

We considered the amount of valuable reports like e-mail supply and unsubscribe lists, that the program produces.

Standard/Regular

The amount of emails the typical software will allow you to send at one time.

Professional/Enterprise

If you purchase the professional/enterprise edition of the program (if available) the amount of messages you can send at once.

Primary Send Setting

You can use your Domain Name Server in the place of your SMTP server to send your messages.

Multi-Threaded Multi-Processor Engine

Something used to speed up your emails so your SMTP server won't get bogged down as a result of the large numbers of emails you are attempting to send.

Car. Detect Settings The email advertising system will alter the controls accordingly and automatically identify an integrated SMTP server, so as little hassle as possible you can have the software setup with.

Email Setup Wizard/Tutorial

The item carries a expert that will help you setup the program with the SMTP/DNS machine.

Supports Unicode Characters

Unicode and international characters can be used by you in the advertising e-mail.

Message Encoding

Message encodings can be used by you in the marketing email.

Supports Photographs

You can add images to your email campaigns to create beautiful visuals in your message.

Helps History Images

You are able to import a graphic in to your email and include text over it to produce a elegant and impressive email.

Import HTML Pages

Being an email blast you are able to transfer a pre-made webpage or HTML email to the system and deliver it.

View Mail in Browser (Before Deliver)

After you build your HTML email, you can view it within an Internet browser so you can see just what the email will appear like.

Add Unsubscribe Link

You are able to add an link to your email by adding a quick option or by challenging coding the link into your email. usb token authentication